
Structured for Growth - "Product"
A relatively new term used in growth technology companies, particularly those with a software focus, is “Product" - a combination of product strategy (pricing, packaging), product management (market problems, requirements), and product marketing (competitive intelligence, sales enablement, go-to-market.) In this post, I’ll first describe each of these product roles and then some lessons-learned both inside Product teams and between teams within the same company. Product Stra